What to Consider When Evaluating an Applicant for a Managerial Position
Good managers can make a world of difference between the success or failure of any business. Managers lay down long-term goals and ensure that all efforts of all employees are going there. When hiring for a managerial position, have preset criteria before reviewing candidates so that you end up with exactly the person youre looking for.
One crucial criterion for assessing managerial strengths are skills. Specifically, you should focus on planning, persuasion and problem-solving. With the huge part that managers play as members of the workforce, all three are extremely important in achieving the goals of any business.
Assess each candidates character or personality, especially when it comes to interpersonal relations and how they handle issues. Specifically, youd like to gauge their emotional quotient, their ability to get along with other people, the way they communicate, and their approach to tough situations and stress management.It is easy to become subjective when doing this, but you can prepare a checklist so you can perform the task in a more objective and systematic manner.
Take your workplace environment into account and determine what management style will likely increase your staffs productivity the most. If you are a software development company, for example, your programmers may not be happy with a strict, military approach to management.It may be a good idea to find a manager who is flexible because, after all, people may respond differently to different leadership styles.
Evaluating candidates for a managerial position should be based on results.Results can serve as your main guide and you can forget about skills, attributes or style.If you go this route, be sure that the management approach is perfectly aligned as well.If youve made a clear stand regarding fairness and you have a manager who keeps pushing your other employees around, you need to stop this practice.
Each one of these skills mentioned earlier are very important when deciding to choose a manager, but dont forget that technical expertise is crucial as well. If you are engaged web design services, for instance, the person you hire should also be knowledgeable and experienced in this particular field, even if they will be working only on a managerial or supervisory position.
Besides technical skills, managers should also be willing to update their knowledge by learning new technologies, and job processes and skills. The manager you hire should have no problem following companys rules and regulations as this is the only way they can make their staff follow too. At the same time, a manager will be able to perform his task more effectively.
All About California Labor Laws
You will note that there is great value in making sure that you are conversant with the California labor laws. It is through this that you will be certain that your business will remain quite protected. There are various laws in here that you will need to understand. Read on to learn more about them.
You will realize that there are different mandatory overtime payment rules in existence. You will be required to pay your employees one and a half times their normal rate for every extra hour. You will be required to double the wages of an employees for each extra hour worked in the event that they work for more than 12 hours a day. These rules will time and again call for you to have credible staff management within your business. You will find that there are so many different types of sexual harassments in existence. This will every so often be based on gender, pregnancy as well as childbirth. You will time and again be tasked with making sure that such happenings are kept at bay. You will learn that every employer will be held responsible irrespective of if he knows or not.
You will realize that it is recommended for you to make sure that your employees are afforded meal breaks as well as rests. The law states that you need to give your employees a 30-minute break after they have worked for five consecutive hours. Such a break will hardly be paid for. It is necessary to indicate that the provision of meals is not a requirement by the law. This is something that you will need to agree on with your management as well as staff. You will also find that there is the employees compensation insurance. Not insuring your employees will time and again be regarded as a criminal offense. Make sure that you come up with a compliance strategy to boost the safety of your employees.
You will also learn of the parental leaves. It will often require you to make allowances for new parents. They however need to have worked for at least 1250 hours in the past one year. This leave will go on for about 12 week. You will also realize that there is the fair employment as well as termination. It indicates that you need to ensure that you do not pick an employee based on their marital status, religion, sex or even race. This means that you cannot terminate ones employment based on those facets.
You will note that independent contractors need to be distinguished from employees. This means that you are not entitled to treat them as employees. Being conversant with these rules will be of help at the end of the day.
Everything You Need to Know about Professional Development for Teachers
If you are a teacher who wants to improve the way things are being taught to student, then this is good news for you. One of the reasons why many people these days are into this kind of reform is because they want to improve every system there is. If change is going to start, people should know the importance and the reasons for it, or else they will not be able to welcome it. If things are starting to change in the environment, then it is just right for change to also appear in the academic sector of the government. There are actually many different reasons why this is necessary, and one of the reasons is because people want to make sure that they can adapt to the changes happening in the world. So, are you ready for it? View this site to understand this better.
When it comes to this, what you should put in mind is the value and the benefits that this offers to the next generation to come. That is why it is important to consider the professional teacher development. The good news is that the professional development for teachers helps teachers to be competent in their field so that students can learn a lot from them. It is true that no two teachers are the same, that is why they should be trained harder through the professional development for teachers. One of the reasons why many people love professional teacher development is because they know that it will advance their career. Moreover, with the professional development for teachers, parents are secured with the fact that their kids will be able to go to school educated properly.
If you have noticed, the educational system for many years has been a failure, that is why the professional development for teachers has been a great solution by far to resolve this. The other good thing about the professional development for teachers is that the teachers will not only improve in their career but also the students of this generation.
For some people, the professional teacher development is one of the best solutions to effectively equip teachers and students of this present era. Change may be sudden or uncomfortable, but think about the bigger picture and how beneficial the professional development for teachers is. The professional development for teachers is design for multiple generations that is why it is robust and effective. Teachers can improve their experiences and their careers as well through the professional development for teachers. As a teacher, you can have a big impact to the condition of the nation. Now if you fully understand what the professional teacher development is all about, you should be ready and take on the challenge. What is best about this is that it makes the nation victorious.
Why Go For Crime Scene Cleanup Training Program
So many people allege that death could be messy, and that’s the truth. In fact, death bandied regarding figuratively, as in the complexities of human beings existence. Nevertheless, death could be literally chaotic, and reprehensible as well; as in blood on the kitchen, or bathroom or the living room walls, or both. Advanced Bio Treatment offers a crime scene cleanup course which is a line of work that few individuals realize exists until disaster strikes, and unexpectedly they have to deal with the unthinkable. You can as well read more about the course here. Essentially, once the unthinkable has happened, it is when one possibly will contact a selected group of technicians to clean up the scene. Until a few years ago, the undertaking of cleaning up after a treasured one died fell to relatives and buddies, potentially adding distress on top of an already awful occurrence.
But with crime scene cleanup training program by ABT the process has been made uncomplicated, and you can deal with the trauma professionally without it affecting your psychological well-being. You can click here for more details on how to deal with such scene, or you can view here for more. This made a small group of entrepreneurs and corporations sprang up to engage in the issues like four decades ago, specializing in the confiscation of human tissue, fluids, blood, and hazardous stuff. In addition to that, during this era, ABT crime scene cleanup training was developed, or you can also refer to it as ABT crime scene cleanup training program. These lessons have assisted a good number of people in the general public, and you could click for more details on how to join the classes or see page for joining forms. Quintessentially, the sector has developed significantly making a number of individual to sign up for classes to train to become a crime scene tech with Advanced Biotraining to become a crime scene tech with ABT.
Therefore, Advanced Bio crime scene cleanup training will offer you so many benefits. First and foremost, you will have access to many crime scenes across the country as you are qualified. That’s mean you will earn extra income from cleaning up crime scenes thus raising your purchasing power; see more here on how the crime scene technicians are being paid. Secondly, cleanup classes programs will provide self-possession to the affected family unit, once you go for training for crime scene cleanup offered by ABT. It is our duty to take care of each other as human being despite age, color, race, or locality. So, joining crime scene cleanup training program by Advanced Bio Treatment will be the best thing to do if you have a bigger heart. In conclusion, read more now on additional grounds for enrolling for this training programs, or read more here. To discover more top secrets of crime scene technicians view here!
Factors to Consider for You to Find the Right Career Path
Having a career that they want is a thing that some people don’t really know yet.-read more here You are also able to see some people that also would want to change the career that they have in the present. It is determining the right career path that you have that can be a bit challenging.-this site Since it is your career that we are talking more about then it would also be hard to get answers from other people. Whenever it is you that will be looking at some factors then it will possible to determine the right career path for you. It is in this article that you should be reading if you want to determine the right career path for you.
Identifying the interests that you have is a thing that you will need to do. Knowing what interests you is a thing that you will need to do before you will be searching for the right career. Whenever it is you that is not interested in the career that you have chosen then it is you that can become bored with it.-view here! It is changing the profession that you have that you might do since you might be depressed about it. It is your interest that you will know once you will be using a number of different tools. It is also this one that you can find help once you will be consulting a career counselor.
Another thing that you also will need to consider is to determine the profession that will match your interest. See to it that you are able to make a list of the different professions that will let you pursue the interest that you have.-check it out! Another thing that you also will befit do beer you will be making list is to consider the personality that you have. The skill sets that you have is also another thing that you need to look into. It is important that you are able to find the profession that will match it. It is also important to know if there is a chance to grow in the career that you will be choosing. Make it a point that you are also able to look at the salary that you will get with the profession that you will be choosing. It is answers that you are able to get once you will be taking people that as the same profession with the career that you want to have. By seeing to it that you will also be using the internet then it is also you that will be able to get the answers that you need.-page
Finding the right career path of you would be much easier once you are able to look at these factors. The skill sets, interests that you have are things that you always have to consider. Always make it point that you will undergo a career that can meet the expectations that you have.-here!
Finding out more details on the sport you like will always support you will have a more pleasant experience. Soccer is really an awesome activity, and you’re here to learn how to enhance your video game. The skill sets about to be detailed will allow you to build, learn and expand while you aim to end up being the finest player on the discipline.
Every time a defender is speedily nearing, successfully pass the ball apart. Support the ball up until the protection if breathing lower your neck area, then successfully pass it an unprotected gamer. Your teammate whill use a few seconds before the defender close up in on his or her position.
If you would like be a wonderful football mother, you need to make sure to attend your child’s games as much as is possible. Simultaneously, you ought to be a number of your kids is secure adequate to take pleasure from playing in the situations when you find yourself not there. An effective soccer person plays to the crew, her or him self as well as for supporters, in this purchase.
It really is up against the rules to utilize any part of your own fingers or forearms, from shoulder blades to convenience, to regulate a football golf ball which is in enjoy. You can use your toes, knees, upper thighs, stomach, torso and head. Take care though. A mind shot can injured and also you could not manage the golf ball nicely with the knee joints.
Be quick together with your judgements around the industry. You should clear away the golf ball as soon as you obtain it. In the event you can’t make some thing occur soon after two details, the ball must be mailed on. If you decide to keep it, you will likely lose it or lead to your team to lose its momentum.
Discover ways to freeze out a defender. Doing this brings about the defender that’s arriving once you to quit inside their songs to determine your next relocate, which provides you time and energy to maneuver round the discipline. To do this, work like you’re choosing a long kick or picture just before they attain you. If done properly, they’ll possibly use a part to cease the fake action or freeze out to discover what you’re performing up coming.
In case you are attempting to shield the ball in the online game, and also you recognize open area, tend not to hesitate to go to it. Force the golf ball together with the inside your foods. Doing this will permit for the most management. As you get greater, you will see that you can reduce back and forth with all the golf ball, transitioning in the inside of for the outside of your feet.
You are able to generally make a defender lock for several mere seconds by faking a try. When you see a defender shutting in for you, healthy posture on your own like you were going to kick the golf ball making a extended pass. The defender must cease and predict the move you happen to be faking.
Use the sides in the discipline. If there are plenty of individuals in the middle of the sector, this makes it tougher to perform in this location. Utilizing the wing-males on the staff can exploit the sides. Permeate these areas and deliver the ball to the middle so that your teammate can accomplish the perform. Make sure to stay away from knocking the golf ball out of bounds.
When moving the tennis ball make sure that your back heel is lower as well as your toes are pointed upwards. This enables you to utilize your feet such as a putter. By exercising this technique typically, it can in the near future appear normally when it is time to complete the tennis ball to your teammate during an real game.
When taking pictures the tennis ball, ensure you are not utilizing your foot. Alternatively, utilize your laces when snapping shots the golf ball. To efficiently snap the golf ball, stage your feet downward and affect the golf ball with all the laces in your kicking feet. Make certain that your foot are aiming straight down, however are not coming in contact with the earth.
Make sure you are juggling the soccer ball often so that you can increase your soccer ball-handling capabilities. Juggling a soccer golf ball calls for a great deal of preciseness, and the best way to increase around this is training frequently. Additionally, you should attempt enhancing other abilities while juggling, for example passing, shooting, and holding. As an illustration, juggle the tennis ball some and after that snap the golf ball without the need of permitting the ball to contact the ground.
Sometimes you may feel like you’ve discovered a few things whilst looking over this post? Now you’re possibly encouraged to just go and engage in. Gas your activity with the info you’e go through, and allocate yourself to implementing these tactics. Your group requirements you, and understanding what you know now, you are sure to get more fun at the same time.
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Complacency can be a big problem for a sales program. When the sales team does well, it’s easy to ignore them, to let things go along like normal and not think about changing anything. This can often be a mistake.
When it comes to your sales team, it doesn’t hurt to keep people on their toes, to keep them wondering about what’s happening next.
That doesn’t mean you should make them worry that they are going to be let go the first time they don’t reach their weekly or monthly quota. It’s not healthy for people to live in fear for their livelihood, but you do want to challenge your sales staff.
Don’t assume your current sales manage will be a permanent fixture. Many marketing experts feel the best way to keep a sales team fresh and productive will be renting your sales manager.
Most of the time, the person you currently have hired as your sales manager is someone who you pulled off your sales team. Chances are pretty good you made them manager because they showed strong leadership skills, and also put up high sales numbers each week. If this is the case, by permanently putting them in a managerial position, you’re depriving yourself of a good sales person. By rotating them back into the sales team, you make it possible for them to stay connected with their clients, the sales process, and continue to generate sales.
You never know what the future holds. By making the managerial position a rotating one, you’ll have multiple staff members ready to step in and take over if things go awry and you find yourself in desperate need of a good sales manager.
By making the position of sales manager a rotating position, you’re giving the rest of your sales team something to work towards. This often encourages them to stay motivated and to keep in contact with old clients while constantly reaching out to new prospects.
Managing a sales team can be tricky. Sales people tend to respond best when they have a close relationship with the person managing them. By routinely making sure that you send your current manager out on calls, you remind the rest of your sales team about the connection they share with the individual.
The landscape of business has seen a massive transformation over the years, particularly after the arrival of cloud computing. Earlier, options were not there to run, control and manage operations and executive plans from outside the office premises. In fact, businesses could not be run from anywhere and this somewhat brought a slew of restrictions and curbed freedom to a great extent. The scenario has changed, and changed for better, as running businesses is now a geography-neutral exercise. What’s more, it’s now possible to run businesses from any device without facing much of an issue. This is the power of cloud computing and it’s growing in popularity and usages.
In a way, businesses can now leverage a powerful automation platform and increase sales and maximize business efficiency with effortless ease. Marketing and sales departments now find it extremely easy to store all information in one place and retrieve them as and when needed for decision-making purposes. To them, managing the interactions with their customers has gone a completely hassle-free exercise. They also don’t face any problems in managing their online marketing campaigns. Even better, everything can be stored in one central platform and everyone in the department will have equal access as per their needs. This is how day-to-day activities have turned easy to manage for businesses across industry verticals.
More so, cloud computing helps marketing and sales teams to streamline their activities and take out bottlenecks in an efficient manner. More so, generating high quality leads becomes possible as team members are now aware of all processes within the department. This is why real results are driven and businesses go on to achieve their objectives in a time-specific manner. Similarly, a business remains in full command of every lead, every customer and every opportunity, which is never an easy thing to do. Any member of the team can track all customer information in one place without requiring any managerial authentication.
The best part of cloud computing is its suitability to each and every member of the sales or marketing team. So, it does not matter whether one is a sales representative in the out in the field or sales manager sitting in the office – it serves them all with equal purpose and helps accelerate productivity. Doing more from anywhere is a possibility and this is how businesses grow and expand their base. This is also how complex business processes are automated to bring more productivity to the business. All this helps business make insightful decisions and leverage the combine virtues of mobile, cloud and social together.
In overall, it is an utterly sensible decision to invest in a feature-rich and cloud-based automation platform to give the business the kind of pace and rhythm the current time demands. This is the only way to keep all vital information in one place and prioritize them to bolster the process of decision making. It’s the only way to get most up-to-date information about customer and understand their needs in a better way. So, your business should go with automation and get an edge in the market.
Until a decision gets made – to adopt an idea, buy something, agree to negotiation terms, choose one thing over another, or take action in any way – there can be no completed transaction. With the most accurate data, the most efficient solution, or the very best idea or moral righteousness, until or unless there’s agreement and action, nothing new occurs and there is no change. We can be right, smart, efficient, and moral – and buy-in can elude us regardless of how ‘right’ or ‘rational’ or necessary the new decision would be.
Every decision, after all, is a change management problem. Whether it’s a personal decision or the result of corporate, scientific, or professional judgments, a decision represents an addition to, or subtraction from, something within the status quo that would be effected by new or different information. So making a decision is not merely about the actual facts, input/output, risks, uncertainty, or acquired information, but about the process of acceptance, buy-in, and flexibility of the system to adopt to change.
I realize that much of the decision making field focuses on ‘good data’, ‘rational decisions’, or ‘reducing bias’, but the subjective, systemic portion of decision making is typically omitted: Until or unless there is a route to adoption that is acceptable to the status quo – regardless of the efficacy of the results – decision making is incomplete.
GOOD DATA IS NOT ENOUGH
Too often we assume that ‘good data’ is the lynchpin for ‘rational’ action. But if that were all that we needed, there’d be a lot less failure. How does it happen that even with right on our side we can end up wrong? By shifting the focus from rational decisions, odds, data, risk, and probabilities – the best outcome – to a focus on enabling our subjective biases to expand the parameters of the search, adoption, and possibility, decision making can be more effective.
We’ve studied decision making for millennia, with a consistent focus on a ‘rational’ outcome based on ‘facts’. Weighted averages and data/accuracy seem to be the most used organizing principles. We always, it seems, associate decision making with ‘good data’ good choices, risk, and tasks to be completed. Daniel Kahneman and Amos Tversky say that people make ‘casino decisions’: they gather probabilistic possibilities and calculate the best route between them. But after years of trial and error they found the focus on helping people make ‘good’, ‘rational’ decisions to be of “limited success”. According to Michael Lewis’s new book The Undoing Project, Kahneman said it was necessary to evaluate a decision “not by its outcomes – whether it turned out to be right or wrong – but by the process that let to it.”
I believe the problem lie on the personal, subjective end of decision making. Before we even get to the weighted criteria, data, or ‘rational facts’, our largely unconscious beliefs have restricted the range of possible outcomes by limiting our search criteria, restricting our curiosity and goal-setting, and reducing adoption. In other words, our process limits the full range of possibilities. We’re not even curious about whatever may lie outside the parameters of what we ‘know’ in our guts, or in our intuition, to be true. Our unconscious sabotages our decisions. We must shift the focus away from data and the statistically correct answer, and concentrate on managing our systemic, subjective bias.
HOW SUBJECTIVE BIAS SABOTAGES US
Let me explain my shift in focus. As humans, we make hundreds of small and large decisions a day. Most of them are quick, simple, and vary on a continuum between conscious and unconscious: which jacket to wear, where to go on vacation, whether or not to say something or keep quiet. When we think something is missing or incomplete and seek a different outcome, we weight and consider facts or givens against our personal criteria (beliefs, values, history, knowledge, assumptions). All options get assessed according to how closely they match our internal, weighted hierarchies of beliefs and values (usually unconscious). Indeed, it’s only when we’re convinced that our current data or status quo seems lacking and the new choices feel either more accurate or comfortable, are we willing to shift our status quo to adopt new information.
Teams or companies seeking good decisions for new choices do something similar: facts get researched and weighted according to the goals of a limited group of leaders and the most acceptable sources; assessments get made against the status quo and accepted industry norms; and change is meant to happen according to some acceptable value structure.
But whether personal or corporate, the human side of decision making is often ignored: separate from the facts, the weighting, the ‘rational’ or the optimal, our subjective biases – sometimes referred to as our ‘intuition’, instinct, or our ‘gut’ – restrict what’s possible. Indeed, long before we determine possible options for choices we give ourselves over to our unconscious beliefs and subjective biases that create the parameters of possibility in the first place. If we don’t believe climate change has a human component, for example, we won’t feel the need to decide on which recycle bin to purchase, and will find ‘rational’ reasons not to believe a scientific argument filled with proven facts, regardless of its efficacy.
WHAT’S OUTSIDE OUR CONSCIOUS CHOICE
All new decisions must comply with our internal balance, (Systems Congruence): our unconscious, subjective, belief-based criteria is personal, historic, idiosyncratic, and identity based – separate from any external data available or outcome sought. We even seek references that match our beliefs: with an infinite range of data points available, we only consider that tiny portion of available data that makes sense to us, thereby restricting our data gathering severely; we dismiss, ignore, or resist any incoming data that runs counter to our values and internal status quo. With our subjective filters interpreting information, our unconscious biases take in, or leave out, potentially important data. You see, if we don’t maintain our current beliefs, rules, and status quo we face a potentially disruptive change in our systemic structure, regardless of the facts, or the weighted averages or the ‘rational’ choice.
In other words, our decisions are restricted by our subjective biases and need for Systems Congruence, whether they are personal decisions or family/business-related ones, whether they lead to ‘rational’ decisions or not. Indeed, who exactly judges what’s ‘rational’? We each consider our decisions ‘rational’ as they comply with our own belief structure and knowledge at the time we’re making them. Imagine saying to yourself, “I think I’ll make an irrational decision.” ‘Irrational’ is a subjective term used by outsiders judging our output against their own beliefs (and what they consider to be ‘objective’ or ‘rational’ standards). I always ask, “Irrational according to who?” After all, science is merely a story in time, and ‘facts’ change (Remember when eggs were bad? Or when making an online purchase was a risk?), and there are oh-so-many to choose from!
I once helped a friend decide on what to do with her attic. For years she fought herself on different types of wood and floor plan/design and couldn’t form a decision to take action because of her confusion. When we got to her unconscious weighted hierarchy of beliefs she realized she hated her house, but hadn’t wanted to consciously admit that to herself because moving would uproot her family. She had unconsciously delayed her decision, consciously focusing on entirely different issues to avoid dealing with a much larger problem. She was stuck considering the ‘wrong’ decision criteria for 3 years.
When we ignore our unconscious, we either delay a decision because it doesn’t feel right, gather data from insufficient sources, use partial data and miss the full picture or possibilities, or face a lack of buy-in, sabotage, or resistance. To get a good decision, we need to expand our scope of possibility and separate ourselves from our biases. We can never get it ‘right’, but we can get it ‘righter.’
IS IMPLEMENTATION NECESSARY?
One of my beliefs is that without action, without achieving the output of a decision, we end up with failure, regardless of the accuracy of the facts. This is quite prevalent in among the Decision Scientist community. After keynoting to 200 Decision Scientists on Facilitating Decision Making a few years ago, I sat with them afterword and listened to them loudly bemoan the 97% implementation failure rate (Sadly, a common problem in the field.) they face. Here was part of our Q&A.
SDM: How do you prepare for a smooth implementation, or encourage buy-in?
We provide the best options as per our research. It’s their problem if they can’t implement. Our job is to find the right solutions and hand them over.
SDM: How do you acquire accurate criteria to design your research?
We speak with folks who want the decision.
SDM: If you’re only speaking to a subset (influencers, superiors, clients) of users, how can buy-in be achieved – even with good data and rational choices – if the full set of facts are possibly not being considered? Aren’t you limiting your fact-gathering to a predisposed subset? Aren’t you moving forward without consideration of those who may be involved at some point, have unique goals and data, and resist implementing decisions well outside their value structure?
Not our problem.
SDM: How can say you’re offering a ‘good decision’ if some of those who need to use the decision aren’t ready, willing, or able to adopt it because their reality was excluded from the initial data gathering?
We gather criteria from the folks who hire us, from recognized sources, and weight the probabilities. We give them good data. Feelings have nothing to do with it. Rational data is rational data.
They wouldn’t even consider that by doing initial fact-gathering from as large a set of people involved as possible, they’d not only acquire a larger set of identified goals, parameters and foundational beliefs and values that uphold the status quo, but they’d set the stage for follow-on buy-in.
When we use a subset of possibilities and people to define the objective criteria for a decision and exclude the available personal criteria, and when we use our instinctive judgements as out lens, we face the possibility of gathering insufficient data and alienating those would might benefit from the outcome of the decision; we are ceding control to our very subjective, and biased, unconscious. How can we willingly take action if it goes against our unconscious drivers, regardless of the efficacy of the available information? How can we know where to gather data from if we only pursue a biased segment of what’s available? How can we know if our decisions will be optimal if we’re being unconsciously restricted by our subjective biases and do not gather data from, recognize, or realize that we are restricting the full set of possibilities?
WHAT DOES OUR UNCONSCIOUS WANT?
All of us pit our unconscious drivers – our beliefs and values, expectations and biases – against our ability to change (And I repeat: any decision is a change management problem. To adopt something new, something old must be replaced or added.). To focus merely on external facts defies logic. In order to make our best decisions we (even teams and families) must integrate our conscious with our unconscious and find a route that expands scope and possibility without provoking resistance. Here are some questions to ask ourselves:
What are my gut thoughts about what a new result would look like, act like, achieve? Am I comfortable with a change? Am I willing to contain/expand the parameters of the status quo? What would cause me to resist?
How far outside of my own beliefs am I willing to go to make sure I have as expansive a range of possible data as possible? Or must I maintain my current parameters (beliefs, or external mandates) regardless of the restrictions this poses on the outcome?
Should I add to what I already know? Or am I willing to explore what’s outside of my knowledge base that may make me uncomfortable? Where would I find acceptable resources to explore – and what would I find unacceptable?
What do I need to believe to be willing to consider data that I don’t ordinarily trust… and what, exactly constitutes trust?
Is there an inclusive idea that’s a ‘chunk up’ from my starting place that might encourage expansive consideration? I.e. if resistance is apparent, is there an idea, an outcome, which encapsulates the proposed change that doesn’t cause resistance? If everyone is fighting over house ownership in a divorce, maybe everyone can agree that a house is necessary for everyone’s well-being and move forward from there.
STEPS TO BETTER DECISION MAKING
There is a point when gathering data is necessary. But when? Here are steps to knowing when it’s time:
- Make sure all users – all – and influencers (or personally, brainstorm yourself for all surrounding data points of possibility, regardless of how outlandish) are involved in the initial data gathering and outcome-setting.
- Get internal (personal or team) agreement for high level beliefs, values, and outcomes as to what a final solution should/shouldn’t entail.
- Elicit concerns, fears, beliefs that any change would bring.
- Elicit hopes and viewpoints as to best outcomes, goals, and options.
- Everyone involved do research on data sources, studies, comparative projects, possible problems (or personally, research all brainstormed possibilities) using agreed-upon resources for data gathering, testing, parameters for results.
- Reach consensus on 5, then begin a typical decision analysis/weighting.
Here’s something I’ve been playing with, and my results have been pretty good, too.
A few months ago a friend was launching a big product with lots of cash prizes for the top affiliates. I knew there would be tons of affiliate competition, with every affiliate trying to out-do the others with bigger and better bonuses.
How to compete?
I decided not to.
Instead, I thought about what every affiliate’s bonus pages would look like: Highly polished, slick, professional, lots of graphics, videos, etc.
Odds are they would all start to look very much alike, right?
So I thought… what if I did something different?
What if my page looked like something you might get in the mail – black and white sales letter, using the Courier typewriter font, very old-school looking…
And what if, instead of a highly polished professional photo of myself, I used one where I just woke up? Or one where I just finished exercising, or just finished the yard work?
In other words, I looked like the guy next door and not some slick marketer.
Taking this thinking to the next level, I decided I didn’t want to spend time or money on creating a bonus. Everyone else was doing that, so why should I?
Instead, I would hold a live class. The homework would be to go over the program before class. Then in class we would implement, step-by-step, what was in the program. And I would record the whole thing, so people could just follow along.
In case you’re wondering – it worked beautifully. My sales were a very decent 5 figure number, and my commissions were half that plus bonuses.
And one more thing – I cheated, too. I had my virtual assistant run the class for me. She got to learn some great new skills, and I put less than 2 hours into the entire project.
The takeaway: When you have a lot of competition, it’s time to stop directly competing and find another way.
If they are using tons of graphics and slick videos, you go with a 1980’s black and white typewriter look.
If they are offering bonus packages filled with 5, 10 or 20 products, you offer no products (I offered hold-your-hand training, which in my opinion is worth far more anyway.)
You get the idea.
Do you know what would work even better than that?
MAILING the actual letter. Yup. Talk about old school. If you collect real addresses of your BUYERS, you might consider doing this on big ticket items.
I know marketers who do this. They are few and far between, and they are KILLING it. They only mail to buyers, which greatly improves their conversions. They use a service to send out the mailers for them. And they make more on one of these mailings than most successful marketers earn in 6 months.
Which brings me to my second idea… if you don’t already have the mailing addresses for your buyers, start collecting those now.
When you have a sizable portion of them (at least 200, preferably 500) approach a marketer with a product your list would love. Make sure there is plenty of profit in that product. Take the sales letter, adapt it to a black and white mailer (cheap to produce) and send it to your buyers.
See what happens. Tweak, rinse and repeat.
You can easily DOUBLE your income using this method.
Know why? Again, because it’s contrary. It’s different. Almost no one is doing it.
Your customer gets maybe a half dozen pieces of mail in a day. Two are bills. Two are sales flyers from local businesses. One is a catalog.
And then there’s that mysterious white envelope. Yeah, it’s going to get opened. Yes, it’s going to get read.
Wow! They’re surprised. Someone they know from ONLINE is sending them REAL MAIL.
They don’t throw it out. Instead, they open their browser, type in the URL and ORDER THE PROGRAM.
Sure, not everyone does, but… enough do. Believe me, I’ve seen this work time and time again. Which is why I’m about to start sending out sales letters via snail mail (Shhh, don’t tell anyone!)