Practical Decision Making: Getting It Righter

December 18, 2018

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Until a decision gets made – to adopt an idea, buy something, agree to negotiation terms, choose one thing over another, or take action in any way – there can be no completed transaction. With the most accurate data, the most efficient solution, or the very best idea or moral righteousness, until or unless there’s agreement and action, nothing new occurs and there is no change. We can be right, smart, efficient, and moral – and buy-in can elude us regardless of how ‘right’ or ‘rational’ or necessary the new decision would be.

Every decision, after all, is a change management problem. Whether it’s a personal decision or the result of corporate, scientific, or professional judgments, a decision represents an addition to, or subtraction from, something within the status quo that would be effected by new or different information. So making a decision is not merely about the actual facts, input/output, risks, uncertainty, or acquired information, but about the process of acceptance, buy-in, and flexibility of the system to adopt to change.

I realize that much of the decision making field focuses on ‘good data’, ‘rational decisions’, or ‘reducing bias’, but the subjective, systemic portion of decision making is typically omitted: Until or unless there is a route to adoption that is acceptable to the status quo – regardless of the efficacy of the results – decision making is incomplete.

GOOD DATA IS NOT ENOUGH

Too often we assume that ‘good data’ is the lynchpin for ‘rational’ action. But if that were all that we needed, there’d be a lot less failure. How does it happen that even with right on our side we can end up wrong? By shifting the focus from rational decisions, odds, data, risk, and probabilities – the best outcome – to a focus on enabling our subjective biases to expand the parameters of the search, adoption, and possibility, decision making can be more effective.

We’ve studied decision making for millennia, with a consistent focus on a ‘rational’ outcome based on ‘facts’. Weighted averages and data/accuracy seem to be the most used organizing principles. We always, it seems, associate decision making with ‘good data’ good choices, risk, and tasks to be completed. Daniel Kahneman and Amos Tversky say that people make ‘casino decisions’: they gather probabilistic possibilities and calculate the best route between them. But after years of trial and error they found the focus on helping people make ‘good’, ‘rational’ decisions to be of “limited success”. According to Michael Lewis’s new book The Undoing Project, Kahneman said it was necessary to evaluate a decision “not by its outcomes – whether it turned out to be right or wrong – but by the process that let to it.”

I believe the problem lie on the personal, subjective end of decision making. Before we even get to the weighted criteria, data, or ‘rational facts’, our largely unconscious beliefs have restricted the range of possible outcomes by limiting our search criteria, restricting our curiosity and goal-setting, and reducing adoption. In other words, our process limits the full range of possibilities. We’re not even curious about whatever may lie outside the parameters of what we ‘know’ in our guts, or in our intuition, to be true. Our unconscious sabotages our decisions. We must shift the focus away from data and the statistically correct answer, and concentrate on managing our systemic, subjective bias.

HOW SUBJECTIVE BIAS SABOTAGES US

Let me explain my shift in focus. As humans, we make hundreds of small and large decisions a day. Most of them are quick, simple, and vary on a continuum between conscious and unconscious: which jacket to wear, where to go on vacation, whether or not to say something or keep quiet. When we think something is missing or incomplete and seek a different outcome, we weight and consider facts or givens against our personal criteria (beliefs, values, history, knowledge, assumptions). All options get assessed according to how closely they match our internal, weighted hierarchies of beliefs and values (usually unconscious). Indeed, it’s only when we’re convinced that our current data or status quo seems lacking and the new choices feel either more accurate or comfortable, are we willing to shift our status quo to adopt new information.

Teams or companies seeking good decisions for new choices do something similar: facts get researched and weighted according to the goals of a limited group of leaders and the most acceptable sources; assessments get made against the status quo and accepted industry norms; and change is meant to happen according to some acceptable value structure.

But whether personal or corporate, the human side of decision making is often ignored: separate from the facts, the weighting, the ‘rational’ or the optimal, our subjective biases – sometimes referred to as our ‘intuition’, instinct, or our ‘gut’ – restrict what’s possible. Indeed, long before we determine possible options for choices we give ourselves over to our unconscious beliefs and subjective biases that create the parameters of possibility in the first place. If we don’t believe climate change has a human component, for example, we won’t feel the need to decide on which recycle bin to purchase, and will find ‘rational’ reasons not to believe a scientific argument filled with proven facts, regardless of its efficacy.

WHAT’S OUTSIDE OUR CONSCIOUS CHOICE

All new decisions must comply with our internal balance, (Systems Congruence): our unconscious, subjective, belief-based criteria is personal, historic, idiosyncratic, and identity based – separate from any external data available or outcome sought. We even seek references that match our beliefs: with an infinite range of data points available, we only consider that tiny portion of available data that makes sense to us, thereby restricting our data gathering severely; we dismiss, ignore, or resist any incoming data that runs counter to our values and internal status quo. With our subjective filters interpreting information, our unconscious biases take in, or leave out, potentially important data. You see, if we don’t maintain our current beliefs, rules, and status quo we face a potentially disruptive change in our systemic structure, regardless of the facts, or the weighted averages or the ‘rational’ choice.

In other words, our decisions are restricted by our subjective biases and need for Systems Congruence, whether they are personal decisions or family/business-related ones, whether they lead to ‘rational’ decisions or not. Indeed, who exactly judges what’s ‘rational’? We each consider our decisions ‘rational’ as they comply with our own belief structure and knowledge at the time we’re making them. Imagine saying to yourself, “I think I’ll make an irrational decision.” ‘Irrational’ is a subjective term used by outsiders judging our output against their own beliefs (and what they consider to be ‘objective’ or ‘rational’ standards). I always ask, “Irrational according to who?” After all, science is merely a story in time, and ‘facts’ change (Remember when eggs were bad? Or when making an online purchase was a risk?), and there are oh-so-many to choose from!

I once helped a friend decide on what to do with her attic. For years she fought herself on different types of wood and floor plan/design and couldn’t form a decision to take action because of her confusion. When we got to her unconscious weighted hierarchy of beliefs she realized she hated her house, but hadn’t wanted to consciously admit that to herself because moving would uproot her family. She had unconsciously delayed her decision, consciously focusing on entirely different issues to avoid dealing with a much larger problem. She was stuck considering the ‘wrong’ decision criteria for 3 years.

When we ignore our unconscious, we either delay a decision because it doesn’t feel right, gather data from insufficient sources, use partial data and miss the full picture or possibilities, or face a lack of buy-in, sabotage, or resistance. To get a good decision, we need to expand our scope of possibility and separate ourselves from our biases. We can never get it ‘right’, but we can get it ‘righter.’

IS IMPLEMENTATION NECESSARY?

One of my beliefs is that without action, without achieving the output of a decision, we end up with failure, regardless of the accuracy of the facts. This is quite prevalent in among the Decision Scientist community. After keynoting to 200 Decision Scientists on Facilitating Decision Making a few years ago, I sat with them afterword and listened to them loudly bemoan the 97% implementation failure rate (Sadly, a common problem in the field.) they face. Here was part of our Q&A.

SDM: How do you prepare for a smooth implementation, or encourage buy-in?

We provide the best options as per our research. It’s their problem if they can’t implement. Our job is to find the right solutions and hand them over.

SDM: How do you acquire accurate criteria to design your research?

We speak with folks who want the decision.

SDM: If you’re only speaking to a subset (influencers, superiors, clients) of users, how can buy-in be achieved – even with good data and rational choices – if the full set of facts are possibly not being considered? Aren’t you limiting your fact-gathering to a predisposed subset? Aren’t you moving forward without consideration of those who may be involved at some point, have unique goals and data, and resist implementing decisions well outside their value structure?

Not our problem.

SDM: How can say you’re offering a ‘good decision’ if some of those who need to use the decision aren’t ready, willing, or able to adopt it because their reality was excluded from the initial data gathering?

We gather criteria from the folks who hire us, from recognized sources, and weight the probabilities. We give them good data. Feelings have nothing to do with it. Rational data is rational data.

They wouldn’t even consider that by doing initial fact-gathering from as large a set of people involved as possible, they’d not only acquire a larger set of identified goals, parameters and foundational beliefs and values that uphold the status quo, but they’d set the stage for follow-on buy-in.

When we use a subset of possibilities and people to define the objective criteria for a decision and exclude the available personal criteria, and when we use our instinctive judgements as out lens, we face the possibility of gathering insufficient data and alienating those would might benefit from the outcome of the decision; we are ceding control to our very subjective, and biased, unconscious. How can we willingly take action if it goes against our unconscious drivers, regardless of the efficacy of the available information? How can we know where to gather data from if we only pursue a biased segment of what’s available? How can we know if our decisions will be optimal if we’re being unconsciously restricted by our subjective biases and do not gather data from, recognize, or realize that we are restricting the full set of possibilities?

WHAT DOES OUR UNCONSCIOUS WANT?

All of us pit our unconscious drivers – our beliefs and values, expectations and biases – against our ability to change (And I repeat: any decision is a change management problem. To adopt something new, something old must be replaced or added.). To focus merely on external facts defies logic. In order to make our best decisions we (even teams and families) must integrate our conscious with our unconscious and find a route that expands scope and possibility without provoking resistance. Here are some questions to ask ourselves:

What are my gut thoughts about what a new result would look like, act like, achieve? Am I comfortable with a change? Am I willing to contain/expand the parameters of the status quo? What would cause me to resist?

How far outside of my own beliefs am I willing to go to make sure I have as expansive a range of possible data as possible? Or must I maintain my current parameters (beliefs, or external mandates) regardless of the restrictions this poses on the outcome?

Should I add to what I already know? Or am I willing to explore what’s outside of my knowledge base that may make me uncomfortable? Where would I find acceptable resources to explore – and what would I find unacceptable?

What do I need to believe to be willing to consider data that I don’t ordinarily trust… and what, exactly constitutes trust?

Is there an inclusive idea that’s a ‘chunk up’ from my starting place that might encourage expansive consideration? I.e. if resistance is apparent, is there an idea, an outcome, which encapsulates the proposed change that doesn’t cause resistance? If everyone is fighting over house ownership in a divorce, maybe everyone can agree that a house is necessary for everyone’s well-being and move forward from there.

STEPS TO BETTER DECISION MAKING

There is a point when gathering data is necessary. But when? Here are steps to knowing when it’s time:

  1. Make sure all users – all – and influencers (or personally, brainstorm yourself for all surrounding data points of possibility, regardless of how outlandish) are involved in the initial data gathering and outcome-setting.
  2. Get internal (personal or team) agreement for high level beliefs, values, and outcomes as to what a final solution should/shouldn’t entail.
  3. Elicit concerns, fears, beliefs that any change would bring.
  4. Elicit hopes and viewpoints as to best outcomes, goals, and options.
  5. Everyone involved do research on data sources, studies, comparative projects, possible problems (or personally, research all brainstormed possibilities) using agreed-upon resources for data gathering, testing, parameters for results.
  6. Reach consensus on 5, then begin a typical decision analysis/weighting.


Make More Sales By Being Contrary

December 18, 2018

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Here’s something I’ve been playing with, and my results have been pretty good, too.

A few months ago a friend was launching a big product with lots of cash prizes for the top affiliates. I knew there would be tons of affiliate competition, with every affiliate trying to out-do the others with bigger and better bonuses.

How to compete?

I decided not to.

Instead, I thought about what every affiliate’s bonus pages would look like: Highly polished, slick, professional, lots of graphics, videos, etc.

Odds are they would all start to look very much alike, right?

So I thought… what if I did something different?

What if my page looked like something you might get in the mail – black and white sales letter, using the Courier typewriter font, very old-school looking…

And what if, instead of a highly polished professional photo of myself, I used one where I just woke up? Or one where I just finished exercising, or just finished the yard work?

In other words, I looked like the guy next door and not some slick marketer.

Taking this thinking to the next level, I decided I didn’t want to spend time or money on creating a bonus. Everyone else was doing that, so why should I?

Instead, I would hold a live class. The homework would be to go over the program before class. Then in class we would implement, step-by-step, what was in the program. And I would record the whole thing, so people could just follow along.

In case you’re wondering – it worked beautifully. My sales were a very decent 5 figure number, and my commissions were half that plus bonuses.

And one more thing – I cheated, too. I had my virtual assistant run the class for me. She got to learn some great new skills, and I put less than 2 hours into the entire project.

The takeaway: When you have a lot of competition, it’s time to stop directly competing and find another way.

If they are using tons of graphics and slick videos, you go with a 1980’s black and white typewriter look.

If they are offering bonus packages filled with 5, 10 or 20 products, you offer no products (I offered hold-your-hand training, which in my opinion is worth far more anyway.)

You get the idea.

Do you know what would work even better than that?

MAILING the actual letter. Yup. Talk about old school. If you collect real addresses of your BUYERS, you might consider doing this on big ticket items.

I know marketers who do this. They are few and far between, and they are KILLING it. They only mail to buyers, which greatly improves their conversions. They use a service to send out the mailers for them. And they make more on one of these mailings than most successful marketers earn in 6 months.

Which brings me to my second idea… if you don’t already have the mailing addresses for your buyers, start collecting those now.

When you have a sizable portion of them (at least 200, preferably 500) approach a marketer with a product your list would love. Make sure there is plenty of profit in that product. Take the sales letter, adapt it to a black and white mailer (cheap to produce) and send it to your buyers.

See what happens. Tweak, rinse and repeat.

You can easily DOUBLE your income using this method.

Know why? Again, because it’s contrary. It’s different. Almost no one is doing it.

Your customer gets maybe a half dozen pieces of mail in a day. Two are bills. Two are sales flyers from local businesses. One is a catalog.

And then there’s that mysterious white envelope. Yeah, it’s going to get opened. Yes, it’s going to get read.

Wow! They’re surprised. Someone they know from ONLINE is sending them REAL MAIL.

They don’t throw it out. Instead, they open their browser, type in the URL and ORDER THE PROGRAM.

Sure, not everyone does, but… enough do. Believe me, I’ve seen this work time and time again. Which is why I’m about to start sending out sales letters via snail mail (Shhh, don’t tell anyone!)


An Overview of the Sales Lead Generation Services

December 18, 2018

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Most accounting, law, consulting, technology, as well as other businesses now, depend on telesales for lead generation. The leads are generated through effective market research, tracking, telesales as well as channel management. These three main tools are effective for sales to lead generation services.

Effective Market Research

Knowledge helps to distinguish an experienced sales person from an inexperienced sales person doing the cold calls. Market research is one of the best ways to gather market information. Conducting market research is crucial when it comes to understanding the things the customers prefer to purchase, why they would like to purchase it, the price they are willing to shell out and the way the buying decision is approached. The companies for gathering the information to avail a better opportunity of understanding as well as predicting the needs of the market.

Telesales

Though most people despise the very idea of telemarketing, it is one of the best ways to generate sales leads. Telemarketing is actually a more personal marketing as well as sales lead generation strategy offering a cost-effective as well as the efficient mode of selling. By continually nurturing the leads through phone, generating the qualified sales leads are a possibility. Consumer Reviews suggest telesales is one of the most popular and effective methods of marketing.

Lead Tracking

Generating the sales leads is the first step of a bigger process that is termed as sales funnel. The term ‘sales funnel’ is used here because it starts really big and gets smaller as you move further into the sales process. On the top, seats the unqualified sales lead generated by the salesmen or the marketing department. As the salesmen move down the funnel making contact, evaluating the options and negotiating the prices, several of those leads drop away. Earlier, in most instances, the unqualified inquiries were simply handed over to the sales team and there weren’t any mechanism for tracking them. Systems integration now allows the marketers to track the leads that are being converted into customers. Thus, the marketers today have a significantly more complete picture of how the marketing effort is contributing towards sales and revenue.

It is not enough to generate the leads but the channels need to be managed as well for profit generation. All these tasks can be handled only by the providers of business lead generation services. Make sure to join hands with a notable provider for best results.


How to Become a Court Interpreter


If you’re considering a career as a translator or interpreter, we have some good news: there are plenty of opportunities in this field. In fact, according to the U.S. Bureau of Labor Statistics, careers as a translator or interpreter are projected to grow by 18% between now and 2026, which is much faster than average.

One of the most sought-after jobs within the translation industry is that of court interpreter, and with good reason. Court interpreters are an important and integral part of our judicial system, affording witnesses who are not fluent in English the opportunity to express themselves and tell their stories inside the courtroom. In addition to courtroom trials, interpreters are often called upon to interpret in other legal proceedings, such as legal meetings, arraignments, preliminary hearings, or depositions, for example. Interpreters may also be responsible for reading and simultaneously interpreting foreign language documents aloud inside the courtroom. Being an interpreter in this type of environment can be a challenging and demanding career, but one that many linguists also find to be extremely rewarding. As you might have already guessed, it does take some preparation to enter into this field.

Generally speaking, court interpreters must be fluent in the foreign language(s) required by the court, and must also have a strong knowledge of legal terminology and the processes that take place inside the courtroom. While some of this familiarly may come in the form of on-the-job training, courts typically require a certain level of education and experience before they choose the best-qualified individual. Although the exact requirements for court interpreters vary depending on the specific court and location involved, there are certain prerequisites that are typically desirable for anyone interested in pursuing this challenging career:

Bachelor’s degree

Most courts won’t consider candidates who don’t hold at least a bachelor’s degree from an accredited university or college. Graduates who major in translation studies and/or court interpreting would be considered the most qualified, but several other fields are appropriate as well, such as foreign language majors in Spanish or French, for example.

Certification

Obtaining certification from a recognized professional court interpreter program could give you an advantage over other applicants. This type of certification usually provides enrollees the opportunity to take coursework that is directly pertinent to their future careers, such as classes in penal code, court procedures, and simultaneous translation, for example.

On-the-job experience

It’s the age-old conundrum for college graduates: how do I gain the experience required to get hired? Many courts are looking for experienced court interpreters. If you’re fresh out of college, consider working for a translation company or pursuing volunteer work or an internship that would provide you with the experience that many courts look for in a qualified candidate.

Adapt a flexible attitude when applying for positions

It’s entirely possible that you may have to move or make some concessions with regard to your desired salary in order to break into this profession. When applying for your first job as a court interpreter, remember that getting your “foot in the door” is always somewhat of a challenge, and you may have to relocate or take a salary that is lower than you would like in order to get your first job.

Becoming a court interpreter definitely requires time and effort on the part of the candidate. But many people who already hold these coveted positions will tell you that the challenge and responsibility involved make it all worthwhile. Think of the journey to your goal as a stepwise process, and keep in mind that each step along the way – including education, certification, and the application process – will ultimately lead you to an extremely rewarding career that might very well last a lifetime.


Work-Life Balance

December 18, 2018

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He is always impeccably dressed with a cheerful smile on his face. He is always on time and excels in every assigned task. He is charming and funny. And you are yet to see him lose his cool. Let’s get to know his secrets for mastering the elusive work-life balance. If you also want to follow the footprints, embrace these amazing changes to strike a work-life balance with ease-

Set priorities

Maintaining a perfect work-life balance is not a one day task. It is all about figuring out what you want your priorities to be, not what you think they should be. The best way to find out them is to ask yourself “if you could focus only on one thing in life, what it would be?” The answer will become your top priority. Likewise define all your priorities depending upon their importance.

Monitor your time

Start tracking your time for some days. Find out how much time you spend on things that holds no importance to you? Or do not add up to your priorities? Wipe out all those unproductive activities from your life and focus on what matters to you.

Be fully present

Concentrate on one thing at a time and devote your full attention to the task at hand. If you are doing some work, put your heart and soul in it. When you are with friends and family, do not reach for your phone to check mails or meeting agenda.

Respect “me “time

Being loyal to your work is essential but taking your family for granted cannot work in long run. Whether it’s a one hour break time or a complete shutdown on weekends, make sure you unplug regularly.

Zoom in on your personal habits and lifestyle

You can never achieve work-life balance if you do not incorporate good sleeping patterns, healthy diet and work-out time into your life. Badminton, reading whatever it is, try to pursue a hobby. You can never imagine how content you would feel after taking it up.

Ask for help

Don’t feel inhibited to ask for help. Whether it’s your boss, colleague or family member, everybody needs help at some point of time. Rely on the support network to make sure you are not only the one who is running into the ground to deliver tasks.

Let bygones be bygones

Always remember the quote “To err is human”. We all make mistakes. The best way is to start living the present and then gain a beautiful future. Stop ruminating on the past and move on to achieve better things in life.

It is OK to say “No”

You don’t have to acquiesce every request that comes your way. Saying no is a skill that will help you live a happy and healthy life. If you have to do something putting your priorities at stake, do not take too much on your plate.

Evaluation is must

Though achieving work-life balance is a never ending process but it is crucial to keep a check on it. Set aside some time once in a month to ensure whether you are living a life you always wished for.


6 Practical Benefits of a Summer Job


Working during the summer can be very valuable experience for those looking to enter an area of the job market that is competitive. Beyond the normal college education, students will find the experience of a summer job to be a valuable quality when it comes to preparing a resume. Let’s take a look at a few of the main benefits of taking on a summer job:

Discover new skills

A summer job is a great way to keep learning with new skills and the ability to increase your confidence. Every part of the job can be used to gain new experience. Even the interview stage can have its practical benefits. If you are able to successfully complete a few job interviews, you will be less nervous when it comes to the real thing later in life. Also, it will take you outside your normal comfort zone and encourage you try new activities.

Work ethic

Taking on a summer job can be very useful for those looking to build a work ethic. This can have a very big impact on your character and likely to stay with you for life.

Meet people

When you are able to leave behind your natural environment and social groups, you will start to meet new people and gain friends. Additionally, this can be a great time to improve on your people skills and start to network with employers, managers and co-workers. It is a lot easier to network when able to impress people with a positive attitude, a willingness to learn and a great work ethic. A summer job can easily become a long-term position if the employer is suitably impressed.

Communication skills

The time spent working can be used to polish and develop your in-person, electronic and written communication skills. Also, this can be a useful time to see how well you get on and interact with others.

Part-time roles

A summer job doesn’t need to take up all of your time. There are plenty of options to take on a part-time role that will still leave time to be with friends and travel. Even if you do work part-time, there should still be enough time to make a great impression and learn new skills.

Boost Your Resume

The ability to show past experience in a real-life work environment on your resume will show you are motivated, determined and responsible. The past experience from a summer job will be particularly helpful if it relates to the same industry you intend to work. Anything on your resume that shows past experience in a chosen field is likely to increase the likelihood of getting hired after finishing college.


Why Is Data Science Certification Crucial for You?

December 18, 2018

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Data Science happens to be one of the highly sought after skills in today’s job market. This is reinforced by the seemingly unstoppable demand for these professionals. However, prior to you taking the plunge in getting the certification, it is imperative to know all the aspects of the landscape around it.

What are the Data Science Components?

Let us now spend some quality time in trying to uncover the intricacies of a sampling of the terms you usually hear related to Data Science. Some of the general terms you may have come around are Visualization, Statistics, Deep Learning and, Machine Learning. These terms happen to form the pillars of its components. These are also the major areas when we consider the various parts of Data Science. The individuals who form part of teams of Data Science are really expected to be experts in Statistics. Statistics forms one of the chief skill sets. Visualization also forms a big part of the required skill set. Machine Learning is not where everyone works on a Data Science team. This area is specially occupied by individuals who have a background in computer science and to top it off, they have the ability to break problems down into crisper forms.

Machine learning as it relates to Data Science

As far as Machine Learning goes, the crucial part of reaching a final solution is to ensure that the problem is made as precise as feasible. Once you can achieve that, the final solution to the given problem is very much doable or can be achieved using various methodologies. Given that there are a lot of tools centered approaches available nowadays, programming languages of the nature of R/Python along with many other exclusive tools like SAAS, Data Scientists are able to shape models of Machine Learning models very rapidly. In most of the cases, individuals typically lack the understanding of the methodologies. What these people lack is an understanding of the algorithms before using the tool. That is also an important factor in coming out with a solution successfully.

Another burning thing that is being spoken about for quite a while now in the industry is the topic of Deep Learning. Deep learning in effect is a part of Machine Learning. The really powerful thing that Deep Learning gives us is due to its very highly accurate models that it can build and that combined with its capability to work with data of higher dimensions that was not feasible with the earlier models of machine learning. Even though you are enabled to solve a problem in data science with high dimensions using machine learning, the very accuracy was really not at acceptable levels. Deep learning has been changing this very problem for us.

What are the Components of Data Science?

  • Statistics is the about presentation of numbers
  • Visualization is about visuals that help in communication.
  • Machine learning is about to study, exploration and construction of algorithms.
  • Deep Learning is an upcoming area.


Career Opportunities in Embedded Systems


Before landing upon the opportunities in Embedded Systems, let us briefly hover over the definition of it.

The experts say while defining an embedded system that, ‘An electronic system can be called an embedded system if it enables a machine or device to perform fully automatic or semi-automatic tasks.’ For example, a washing machine can be put under the embedded systems category as it can be operated in automatic or semi-automatic manner.

With technology is getting advanced, the idea of automation of the system is widely preferred and accepted. The concepts of artificial intelligence and machine learning work in that direction. But they are on the software level. What about the hardware level? You realize the importance of embedded systems when you give a thought to this question.

The people who know about embedded system treat its designing as an art. An art of building things in a manner that would ease the work it is meant for and handy at the same time. Also, these two requirements should be fulfilled at the lowest cost possible. It then, would be accepted by the people.

Most of the embedded systems consist of three things:

  • Input Device
  • Microcontroller (Often honoured as the Brain)
  • Output Device

Input Device: It collects the information from the surroundings or the user. Sensors are the best example to describe it.

Microcontroller: It is the brain of the embedded system. Why do we call it so? Because it processes the data fetched from the input device and gives the instructions to the output device based on the code or logic is fit into it.

Output Device: It collects the instructions from the microcontroller and works accordingly.

So you see even in the hardware part, there exists something working softly – the microcontroller.

Based on the above three parts, we have below listed posts in embedded systems field:

  • Embedded Hardware Engineer
  • Software Test Engineer
  • Application Software Engineer
  • Marketing and Sales Executive

Although there many posts, these four are common in almost every sectors; whether in Space, Defence, Aerospace, Agriculture, Telecommunication, or Industrial Machines.

Focus on Nursing – A High Demand, High Growth Job of The Future

December 16, 2018

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Are you looking for a job in the Philippines that pays well and that will be in high demand in the next decade? Jobs in healthcare and tech tend to tick both boxes. A career in nursing has tremendous growth potential. It is predicted that by the year 2024, there will be a rise in the nursing jobs by up to 16%.

People from all walks of life with all types of health problems depend on the professional skills and care of nurses. A combination of people skills and initiative is essential for the hands-on care that all nurses are required to provide.

Nursing Overview

Nursing offers a wide range of career opportunities. Nurses are hands-on health professionals who provide persistent and highly personalized care to the patients.

Nurses promote health, prevent disease and help patients cope with illness. There is tremendous scope in this field nurses. They are the bridge between the patients and patients’ family and the doctors. Apart from being the caregiver, they develop and manage nursing care plans and instruct patients and their families in proper care.

Registered Nurses can either collaborate with health organizations or can work independently. They can work in community settings such as GP practices, clinics and school and community hospitals. Nurses work with people of all ages and backgrounds in a variety of settings, such as patients’ homes, communities and hospitals.

Specialties

Nursing offers many specialty areas, which gives you chance to practice in more than one area in your career. Registered nurses (RNs) and nurse practitioners (NP) can work in a wide variety of specialist areas.

The career mobility is outstanding

A career in nursing offers a lifetime of opportunities. Nursing offers plenty of choices, is flexible and adaptable so it can work with your lifestyle. You can decide your working days and shifts. The duration of each shift varies from 4 to 12 hours. If you decide to move, your career will not hamper, as nurses are required everywhere.

Nursing can be an exciting second career.

Nursing can be an exciting second career; it’s never too late to become a nurse. Irrespective of your background, you can pursue post-bachelorette or second-degree nursing programs. These programs are intense and within two years your nursing career can start. Nursing is a promising career; don’t stop from making the big career switch.

Nurses will always be needed.

Nurses will always be needed. As the population ages, demand for healthcare professionals including nurses will be greater.

If You Want To Be Successful


Success is a very relative term. It depends on the perception of the person and the way he looks at what makes him successful. For some, scoring high marks in exams is a success, for some landing with a good job is a success, while for some enjoying a good relationship with a partner is the success. Despite the way you look at it, some principles help you gain what you had set out to do. Every person dream to be successful in his way and there can never be a set book of rules that lead you to your coveted position. So, if you want to be successful, you need to follow some principles and tread on the path to success, achievement and glory.

Effective Time Management

It is time you realized the importance of time and how important it is to manage it carefully. Once gone, you cannot tun the clock back thus, it is essential to make its optimal utilization all the times. Effective time management helps you handle a lot of things effectively while not losing focus on any one of them. It will also give you control on your life. If you want to be successful, you need to learn how to make the best use of 24 hours a day. Every person gets the same amount of time in a day, but some can use it wisely to their benefit while some lose the opportunity. It goes without saying that people who miss the bus are seldom successful. To make the best use of time, start your day with a to-do list and prioritize the tasks that you have to work on. The key is to identify which work needs your immediate, focused attention and which can be done later on. Once such a list is ready, stick to it and do not lose your focus. You will find accomplishing a lot then you thought through the day.

Don’t take your health lightly

As the famous adage goes, “health is wealth,” it is essential that while channeling all your energies into making your life successful, do not lose focus on your health. If you take even a day off because of ill health, even if it is a trivial issue, you lose 24 hours of productivity. It undoubtedly gives you a setback which is not right if you want to be successful. Thus, the key lies in ensuring excellent levels of health and wellness. Your body is one of the most critical assets and what happens if this asset is not being adequately taken care of. Every person has to strike a balance between his work and personal life. Focusing on work alone is not going to make you successful because to reach there, you will have to ensure your health.

Keep inspiring people closer to you

All of us have heard about the significance of keeping good friends close to you, who are always there to inspire and motivate you. It holds true even today when people have seldom any time left for socializing. It is not necessary to have good friends around, your colleagues, your spouse, your kids and all those who set an example with their hard work and determination must find a place in your inner circle. Looking at them will fill you with courage and strength to continue moving towards your pre-determined goals. People who put you down at every opportunity should not find a place in your group; rather you should avoid meeting such people who give out negative vibes. Listening to anything negative again and again may lower your morale which may result in losing your focus on your job.

Be a life-long learner

The day you think that you know it all, your period of decline starts. People who are always ready to learn new things and continuously make themselves more skilled are able to get better and faster opportunities. Moreover, learning is not reading books or magazines but understanding and adopting good habits and way of working from others. If you want to be successful, try picking up at least one thing that you find good in another person and use it in your everyday life. You will see a marked improvement in your performance and work efficiency. In these modern times where things fast become redundant, to be replaced with updated knowledge, information, skills, and techniques, it is important to continue as an eager learner for your whole life. With the world constantly evolving and developing, in order to grow, you need to learn and adapt. Never balk at anything new but see if it has something good to offer and whether it can help you in your endeavor.

Take failure as a learning lesson

Failures are as critical as success in life. In the absence of failure, you stop realizing the significance of success in your life. Moreover, to grow and progress, you must be ready to face setbacks once in a while as it is going to make you stronger than ever. Next time, when you are faced with a similar situation, you will not commit the same mistake as you have learned your lesson the hard way. Whenever you encounter failure, don’t lose heart, instead, try to find something positive in it. The experience of the unknown can be scary, but instead of becoming fearful, you must be better prepared to handle a complicated situation. Challenges add spice to your life and make you more determined to overcome them. This means that you will work harder to surmount the problems that led to your failure before. Success doesn’t come overnight. One must toil hard and be focused on identifying opportunities and making the most of it succeed in life. In fact, be ready to work harder than before and give your 100 percent to the job that you have taken up. If you want to become successful, have firm faith in what you are doing. You will find that things that used to bog down will start looking promising in no time. A positive approach and dedicated efforts will take you where you want to go. The principles mentioned above is just a guiding tool to help you achieve your goals. Make them a part of your life, and they will become your friends who will catch hold of your hand and take you to the path of success.